Drive Marketing Productivity with DAM
Posted on: 30/06/16
“A good controlled vocabulary list is not only descriptive of the types of assets in your DAM, but is also comprehensive so your contributors are seeing the best results when looking for that picture-perfect asset.”
- SkyWord.com (2016). ‘How Creative Waste Time without a Digital Asset Management System.’ Online <https://www.skyword.com/contentstandard/storytelling/how-creatives-waste-time-without-a-digital-asset-management-system/> Accessed: 10th June 2016
The post explores the role of digital asset management software and how it can help creative writers with their process of creating content, as well as allow content teams to reuse assets they thought were long lost in a maze of folders.
The post continues to highlight the most important function of a digital asset management software; storing metadata or as they call it ‘controlled vocabulary’. Controlled vocabulary or metadata taxonomy will help locate the digital asset you need in your library of thousands of digital assets. The ability to describe and tag the assets you upload into your digital asset management will help organise and file away your assets in the right places, as well as return instantly the asset you need. Uploading and collecting metadata is crucial to define a set of phrases that you and your contributors can use so they can find the right assets to use, reuse, and distribute –
‘Controlled vocabulary list is not only descriptive of the types of assets in your DAM, but is also comprehensive so your contributors are seeing the best results when looking for that picture-perfect asset.’
Not implementing digital asset management software solutions can lead marketers down a very bumpy road; You will expect to see a trail of emails going back and forth trying to gain the right image at the right resolution for it to make publication deadlines, ultimately losing employees a huge amount of time because they have focused hours into finding one piece of content instead of moving on to other activities or the next marketing article.
Using digital asset management software will ensure your marketing department remain connected, and help save time and increase productivity by helping you instantly find a quality, brand-aligned featured images. Storing your businesses assets in one central place will resolve the frustrations and time spent digging through irrelevant images; helping streamline content creation processes so more to time is used creating content not finding content.
The article provides example of situations a marketer or content creator will find themselves in if they don’t use digital asset management software; from triggering a chain reaction of seemingly never-ending emails, to vague meta data tags providing you with hundreds or even thousands of unhelpful and vague search results. Using a robust digital asset management system will allow you to tag your assets with as much descriptive language as possible to help users find assets quickly, but moreover as a business you can easily set permissions on your assets so you can control who can use your content and when they can use it.
Marketers and sales executives can benefit from digital asset management software and in return save a lot of time to help put their focus on creating and producing fresh content –
‘A smart controlled vocabulary list will take you and your team more time than you think to craft, but this attention to detail at the start will make your digital asset management system work that much smoother over time.’