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Has Content Management Reshaped Into Something More Innovative?

Content management is simple and basic, most of us will use a system that can store, edit, move and manage information within the organisation.

A Content Management System to showcase your ideas and business online is your way to improve your marketing communications, and business reputation and leads by increasing customer/audience interaction.

We are all aware just how much technology is changing the way we work and the way our businesses operate. Mobile technology and cloud computing have revolutionised work habits and processes. In such a technology focused world, people now expect to be able to work from anywhere, at any time, on pretty much any device they choose.

Original – or legacy – ECM (Enterprise content management systems) have not kept pace with changes in the way people work and the technology that underpins those changes. ECM is in failure mode due to poor user adoption – they can’t keep up – they lack support for inter-company sharing and remote access.

The Four Trends – New approaches to managing content

  1. Organisations will increasingly need a solution that will support a more dynamic working style, where employees are allowed to work anywhere, anytime and on any device. Information workers are able to find documents as easily as they can browse.
  2. The need for easy support, controlled sharing of content and processes inside and outside the organisation.
  3. A data-centric world – the sheer volume of information and content flooding IT systems is leaving many organisations battling to manage it. There is a growth in digital content in unstructed information such as emails, documents and video. There is a need to put content in context so that people and processes work more efficiently and effectively.
  4. The need to manage support across a variety of new mobile platforms to meet growing demand from workers. ECM platforms are generally not built for cloud scale and offer only limited mobile support. New CMS platforms will need to support the full range of deployment options and device types.

As the organisation grows the volume of content explodes and the traditional IT architecture falls away. New CMS systems will support the working anywhere, as well as seamless, secure collaboration with external business partners.

CMS platforms need to put companies in charge of their content strategy and provide flexible, hybrid deployment options to support their needs.