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Help Sales Prioritise Its Pipeline with a Data Management System

data management system

“What an effective CRM strategy does is find ways to enhance the customer’s experience to boost sales. This happens through improved marketing automation, customer service and sales force automation.”

  •, (2015). ‘Getting to the bottom of customer relationship management software’. Online <> Access Date: 23 October 2015

The above latest article tells us what a data management system for customer relationship management is and how it is essential for businesses and organisations of all sizes to drive sales success.

The article continues to explain that customer relationship management software gives business owners, marketers, sales people and everybody in between, the visibility to see how their customers engage with their business.

We provide businesses with data management systems to help bring data out of the darkness and into the light to improve important business decisions. One of our data management systems is for Customer Relationship Management, with the objective to increase sales and help teams work smarter and in synchrony with software that helps to keep track of all customer prospects so businesses never miss an opportunity again.

The article highlights there main aspects to every good piece of CRM software:

  1. Personalisation of customer experience
  2. Creating proactive experiences
  3. Creating predictive customer engagement

A data management system for CRM will help drive insight to develop offerings, retain customers and inspire customer loyalty; by gainer a deeper level of customer insight, business and their sales, marketing and service teams are able to earn customer loyalty by learning more about customer interests and habits.

A proactive, predictive and personal customer experience is what will drive business success because as the article explains, ‘if a retailer can use their CRM strategy to predict what their customers will want before they even act, they will have a smoother experience’, effectively impacting the bottom line.

From our experience of providing data management systems to manage customer relationships to drive more personalised customer service experience, we see our software provide better sales and marketing alignment to create that proactive, predictive and personal customer experience. Our system are online based to provide one central based platform so a business’s internal and external teams can easily access lead intelligence as well as further information and any additional documents.

A central data management system will also allow all teams to automate simple, repetitive tasks and maintain processes whenever and wherever they might be; ultimately helping sales teams to prioritise their pipelines, marketing teams improve campaigns and services to strategise their project management.

The article explains that good CRM software adds authenticity to any company as people just want to feel as though they are being listened to; businesses managing their customers personally through improved data management ultimately gain the desired business and customer success.

Want to understand more about your customers and drive a personalised experience?

Target are a software company providing bespoke business management systems globally since 2010 to companies such as Coca-Cola Enterprises, Kier Group, Decathlon and NHS procurement departments. Find out what we can do for you at: