Using DAM As A Tool for Success To Compete With The Best
Posted on: 24/09/15
“The digital asset management market is growing with a considerable rate due to rising demand for collaborative digital workflows, escalating the need for compliance with regulatory standards and mounting concerns about misplace data and loss.”
- WhaTech.com, (2015). ‘Global digital asset management market and industry forecasts to 2020 shared in new research report’. Online <https://www.whatech.com/digital-asset-management/press-release/76115-global-digital-asset-management-market-and-industry-forecasts-to-2020-shared-in-new-research-report>. Accessed: 02 September 2015
The article explains the growing demand for digital asset management software and how it is not only affecting companies whom wish to use the system, but also the vendors that provide the system.
The rise and the adoption of mobile devices and the increase in content creation and global internet usage has created the demand for a secure storage system for large amounts of digital assets. As the digital world is continually developing at a fast pace, businesses are now on the market searching for integrated solutions relevant to marketing initiatives and activities. The growing demand for software as a service based solution contributes to the increase in the market and the variable digital asset management software services that are available.
Businesses can enhance their efficiency in a cost-effective manner with the use of, ideally a cloud-based digital asset management software solution because team and user productivity becomes more automated and streamlined. Streamlining the data management process across users and departments enables secure access to data and allows content to be stored and managed efficiently for future reference.
A cloud based digital asset management software solution is stated to be the more preferred approached when businesses are out on the market. A cloud-based system creates a central repository for organisations so quick location of digital assets such as documents, presentations, videos, images and other files can be found regardless of time and place through various devices.
The use of digital asset management software not only encourages quick access and improved management of storing assets, but in terms of business it is the solution to the risk of the perils of electronic theft. Companies whom use digital asset solutions provide secure processes along with the conservation of valuable and sensitive digital content, supplementing greater business adventures and improving customer relations. Therefore it is imperative for businesses wanting to stand out from the market to adopt a digital asset management software solution to sustain in the fierce competition along with the assistance for management of vast digital content.
The article highlights that digital asset management software will benefit businesses with the ability to provide easy distribution, workflow improvements and assured protection of large amounts of digital content. In the vendor world of DAM solutions the demand in the market is allowing so much more to be developed in terms of asset management from; web content management, asset and metadata archiving, video management, lifecycle and rights management, asset analytics, creative tool integration and brand portal.
For businesses to be able to compete with the rest it is evident that there is a need to use digital asset management software as a tool for success and grow with the demands.
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